New consumer trends and/or emerging countries inspire Agrifood companies to approach new markets and sell raw or processed fruit and vegetables.
At OrigEnal Story, we provide markets insights & trends to medium and large firms with the aim at detecting new business opportunities, and developing innovative fruit and vegetables brands, names or experiences.
Our clients are key players within the whole agrifood/ fruit & vegetables chain.
Our knowledge is there: more than 15 years in multinationals identifying marketing communications strategies to be implemented together with the support of sales, technical and R&D teams… A powerful mix to get the best results!
Claudia Vasquez, OrigEnal Story’s founder and director, shares some picked articles to create inspiration and awareness of our passionate sector.
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