New consumer trends and/or emerging countries inspire Agrifood companies to approach new markets and sell raw or processed fruit and vegetables. 

At OrigEnal Story, we provide markets insights & trends to medium and large firms with the aim at detecting new business opportunities, and developing innovative fruit and vegetables brands, names or experiences. 

Our Services

Business Makers

Providing strategic markets insights & developing new business opportunities

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Trends Lab

Bringing inspiration on food & consumer trends

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Brand Experience

Building and sharing new experiences with your team and partners

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Our clients are key players within the whole agrifood/ fruit & vegetables chain.  

Case Studies

Our knowledge is there: more than 15 years in multinationals identifying marketing communications strategies to be implemented together with the support of sales, technical and R&D teams… A powerful mix to get the best results!  

From Blog

Claudia Vasquez, OrigEnal Story’s founder and director, shares some picked articles to create inspiration and awareness of our passionate sector. 

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