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Fruits in your tights…Why not?

Interesting advertising campaign to promote how resistant, stretchy can be some tights for your legs!

 

 

 

 

 

 

 

 

Funny “marketing speech” of the Heist premium tights (a pair of tights is affordable from € 26 ) : After 12 months, 196 samples, 67 women and 134 legs, we think we’ve done it.

Well, in genetics of a fruit or vegetable´s variety, the process takes longer and the costs are higher, but the key thing here is CONSUMER. Approaching products that consumers are longing for…The only big difference is TASTE. How can we keep the taste of a Fruit in the shelf-life… Taste versus Long shelf-life… An endless discussion within the fruit and vegetable sector, among geneticians, technicians, chain managers and retailers.

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