Brand Experience
New Logo for a French fruit plant nursery

Origenal Story captured the values, the philosophy of the company and briefed accordingly the designer that collaborated in this project.

We followed the clients requirements in terms of colours: green and red should be included.


The owner of Pépinières Grard, Olivier Grard, based in Montpellier area, France, wanted to refresh the company logo, that reminded the mid-80s look.


The new refreshing logo communicates “freshness” and its “friendly” look appealed to the owners (Grard brothers) and their team. The visual impact and the short name of the brand helps to remember it easily.

R&D is present through the introduction of a leaf,that can come from an almond, apple, apricot, cherry, nectarine, peach or prune tree.

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