SIAL PARIS 2016 & SIAL PARIS 2014: Creating a Brand Experience with more than 150,000 visitors!

Brand Experience

SIAL Paris 2016


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SIAL Paris 2016


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SIAL Paris 2016


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SIAL Paris is THE worldwide food meeting place that takes place every two years, alternatively with ANUGA Fair, in Cologne.


Following the successful experience held in 2014, SIAL´s organisation team contacted us to unveil a similar project where the displays were larger this time (55 inch) and creating impact among the visitors.  


World Tour applications

We created three applications based on content and data provided by :

Euromonitor: 5 continents.

Nielsen: 29 country profiles.

Olivier Dauvers: 10 top worldwide stores. 

The professional visitor could also send the reports to its own e-mail through an application.

SIAL Innovation slideshows

SIAL, with the help of XTC and TNS/Nielsen, wanted to create awareness on four initiatives that will become future trends, such as: 

  • Urban Farming
  • No Waste
  • Super-consumer
  • Robots

We edited some videos and displayed the multimedia content in an interactive way to create inspiration to the visitors. 


SIAL Paris wordwide food fair´s organisation team contacted Origenal Story to present reports and videos in an attractive andinteractive way to its more than 150,000 visitors. 


World Tour by SIAL

Production of an iPad application, showing 28 consumers country reports, prepared by Nielsen.

SIAL Innovation
  • Production and development of an interactive survey about tomorrow´s food, on a large touch-screen.

  • Edition of 6 futuristic scenarios that combine, LED-neon titles, texts, comics strips and photos.

  • Display of futuristic videos on a large touch-screen.

Do you want to know more?

SIAL PARIS 2014 Reel Click here!
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