About us

With 20+ years of expertise in marketing, branding, and journalism, we have successfully led 100+ projects across Europe, helping businesses navigate international markets, optimize their B2B2C strategies, and connect with key industry players. We detect opportunities in new markets and give you the strategic insights and tools to make this happen.

With our roots in food and cosmetic ingredients, we uncover new business opportunities in the circular economy, science, and society.

OUR STORY
Established in 2014, Origenal Story is positioned today as an international marketing consulting firm, specialising in B2B food, ingredients, nutraceuticals and cosmetics.

Join us on our journey towards new and sustainable business opportunities.

Claudia Vasquez is the founder and director of Origenal Story. Claudia is a visionary who has been diving into the latest consumer trends and marketing communications strategies in the food & ingredients sectors for more than ten years.

Her intense 25+ years of corporate experience have inspired her to become an entrepreneur oriented to the food & ingredients sectors and to reconnect with her initial studies, journalism*. She is a freelance journalist for food ingredients and sustainable development trade publications—in Belgium, Canada, Chile, France, Germany and Spain—and created a robust network of international contacts. 

She is a trainer specialising in Export Marketing for French and Spanish companies looking to expand internationally.

Claudia’s passion for children, biodiversity and food inspires her to create visionary projects that blend creativity with a multicultural and multidisciplinary approach

Born in Chile, raised in France & Spain; with a strong Anglo-Saxon & French work culture, Claudia lives currently in Barcelona. She is fluent in Spanish, French (bilingual), English and Portuguese.

* Master’s Degree in Journalism by the Universidad Autonoma de Barcelona (UAB) and Bilingual Master in Trade and International Management by the Université Bordeaux IV (France).

We conduct in-depth market studies, craft compelling brand stories, and identify emerging trends across industries to help businesses thrive in European markets.

We offer a unique way to showcase your brand’s essence and value proposition—creating authentic connections with European consumers.

 Our unique blend of international marketing, branding, and journalism expertise & collaborators (located in Europe, America & Asia) ensures that your brand resonates effectively and grows to new global markets.