Entering a new market is not only about understanding the category or finding the right commercial partners.
It is about understanding the people behind the market: what they value, how they behave, what influences their choices and how those expectations are evolving.
Origenal Story helps you turn consumer and market insight into relevant opportunities, propositions and activations: connecting what people want with how your brand can engage with them locally.
We can help you
- Understand your consumers
- Identify needs, behaviours, motivations, expectations and consumption occasions.
- Decode local market dynamics
- Understand how culture, lifestyle and category codes influence consumer choices.
- Identify opportunities
- Translate consumer and market signals into relevant product, proposition and activation opportunities.
- Test & learn
- Gather market feedback and refine your proposition before scaling.
- Activate the market
- Bring your proposition to life through experiences, events, partnerships, content and B2B2C initiatives.
How we work on it.
Understand your consumer
Consumer & usage insight
Before activating a market, we need to understand the people you want to reach.
We explore the behaviours, needs, motivations and expectations that influence how consumers discover, evaluate, choose and use products.
Best for
Companies entering a new market or looking to understand new consumer segments.Decode your market
Consumer, culture & category insight
Consumer behaviour does not exist in isolation. Culture, lifestyle and category codes shape what feels relevant, desirable and credible.
We connect consumer insight with the local market context to identify emerging needs, behaviours and areas of opportunity.
Best for
Brands that need to understand how local consumers think, choose and interact with their category.Translate insight into opportunity
Consumer proposition & activation development
Insight only creates value when it informs decisions.
We translate consumer and market understanding into relevant propositions, concepts, messages and experiences that can be developed and tested.
Best for
Companies looking to transform consumer insight into tangible market opportunities.Activate, test & learn
Market activation & consumer engagement
The market is the ultimate test.
We help bring your proposition to life through relevant consumer and professional touchpoints, gathering feedback and learning from real interactions.
Best for
Brands ready to test, activate and refine their proposition before broader market development.Projects behind this service.
Halitta Foods / Hauwa — Brand Storytelling Foundations
Passina — Creative Storytelling for International Relevance
Natural & Organic Madrid — Event Activation for Brazilian & French Markets
Questions we often hear.
What is the difference between market intelligence and consumer insight?
Market intelligence tells you where the opportunity is. Consumer insight tells you why people would choose you: their needs, behaviours, motivations, expectations and consumption occasions. You need both to enter a new market with a proposition that resonates.
Why can't I use the same proposition that works in my home market?
Because consumer behaviour does not exist in isolation. Culture, lifestyle and category codes shape what feels relevant, desirable and credible in each country. What is an everyday product at home can be a discovery, a premium treat or a functional product somewhere else.
What do I get at the end of this work?
Consumer and market understanding translated into something you can use: consumer propositions, concept ideas, usage occasions, messages and experiences that can be developed and tested in your target market.
Can you test my product with real consumers before a launch?
Yes. We help bring your proposition to life through tastings, events, partnerships, pop-ups and other consumer and professional touchpoints, gathering feedback and learning from real interactions.
Is this only for consumer brands, or also for ingredient and B2B companies?
For both. If you sell an ingredient or a B2B product, understanding the final consumer helps you make a stronger case to manufacturers, distributors and buyers. That is what we mean by B2B2C.
¡Vamos!
Tell us where you want to grow next. We'll tell you honestly where we can help.
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