Your product is successful in your home market, and you're ready to grow internationally. Remember your product is only the starting point.
To grow successfully across borders, you need to understand the world around you: where it can create value, which markets and channels to explore, who to connect with, and what expertise you need to move forward.
We help you explore the opportunity step by step: from understanding the market and identifying gaps to checking requirements, finding the right channel and adapting your story for your new market.
When deeper specialist expertise is required, we bring together trusted European partners in nutrition, science, regulation, claims and certifications, ensuring the right expertise is connected to your expansion project.
What we can support with
- Market and category intelligence
- Competitive and opportunity mapping
- Consumer and market trends
- Regulatory and certification landscape
- Nutrition, scientific and claims expertise through specialist partners
- Market-entry assessment
- Go-to-market recommendations
How we work on it.
Explore the market
What is happening, and where should you look?
We start by looking at the markets and categories relevant to your product or ingredient.
We look at what is changing, what people value, how the category is evolving and where demand is developing.
What to expect
Market and category intelligence, relevant market comparison and an initial view of where your product could fit.Best for
Companies considering European expansion and needing to understand where to start.Identify the gaps & opportunities
Where could your product create value?
Understanding a market is only the beginning. We look for the spaces where your offer can genuinely bring something different or solve an existing need.
We compare markets, categories and existing offers to identify where your product or ingredient could have the strongest potential.
What to expect
Opportunity mapping, competitive benchmarking, market prioritisation and recommendations on where your offer could create the strongest value.Best for
Companies that need to decide which markets, categories or opportunities deserve their attention and investment.Understand your new universe
Who and what will shape your opportunity?
Every market has its own ecosystem. Understanding it means looking beyond the product to the people, culture, behaviours, category codes and commercial environment around it.
We help you understand how your product may be perceived, used and valued, and who or what can influence its success.
What to expect
Consumer and cultural insights, competitive context, market ecosystem mapping and a clearer picture of the people and dynamics surrounding your opportunity.Best for
Companies entering a market where they need to understand the new universe their product is entering, not simply the market statistics.Check claims and verifications
What do you need to validate before you move forward?
A product that works in one market may face different expectations or requirements in another.
This can include reviewing the regulatory and certification landscape and identifying areas that need technical or scientific validation before market entry.
What to expect
Regulatory and certification landscape, identification of relevant claims or technical questions, and access to specialist European expertise where required.Best for
Companies that need to make sure their product, claims and technical information are ready for the target market.Identify your channel & adapt your story
How will your product reach the market, and how should you present it?
The right opportunity also depends on how you reach the market and how you make your offer relevant.
At the same time, we look at how your story, information and positioning may need to adapt to the new context: from brand positioning and storytelling to nutritional information, claims, cosmetics insights or other category-specific expectations, depending on your offer.
What to expect
Route-to-market recommendations, channel priorities, initial commercial direction, and recommendations for adapting your brand story, product information and market-facing communication.Best for
Companies that know they want to enter a market and need to understand how to reach it and how to present themselves once they get there.Projects behind this service.
EU Market Opportunity Mapping for a Brazilian Açaí Producer
Spanish Berries / Perlite — Market Assessment
European Market Opportunity Mapping — French Organic Cosmetics & Brazilian Nutraceutical
Plant-Based Seafood — Market Prioritisation in France & Spain
Questions we often hear.
How do I know if my product is ready for the European market?
That is the first question this service answers. A product that works in one market may face different expectations or requirements in another. We compare markets, categories and existing offers to see where your product or ingredient has the strongest potential, and what you need to validate before moving forward.
What does a European market opportunity study include?
We look at market dynamics, category trends, market size and maturity, consumer expectations, the competitive landscape and the regulatory and certification landscape. We close with a market-entry assessment and go-to-market recommendations you can act on.
Do you cover regulation, claims and certifications?
We review the regulatory and certification landscape and identify what needs technical or scientific validation before market entry. When deeper specialist expertise is required, we bring in trusted European partners in nutrition, science, regulation, claims and certifications.
Which products and sectors do you work with?
Food and ingredients, gourmet and food service, well-being and cosmetics, and lifestyle and premium brands. We work with producers and brands from the Global South, especially Brazil and Latin America, that want to grow in Europe, and with European companies opening new markets.
Which European markets do you cover?
We are based in Barcelona and work across Europe. We have worked with clients in Spain, France, Belgium, the Netherlands, Germany, Italy, Portugal, Switzerland, Denmark and the United Kingdom.
How do we start?
With a short conversation. Answer the three questions of our quiz and book a 1:1 call with Claudia Vasquez, founder of Origenal Story, to agree on the right starting point for your project.
¡Vamos!
Tell us where you want to grow next. We'll tell you honestly where we can help.
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