Entering a new country isn't just about translating your website or tweaking a few messages.
It is about understanding what makes your brand distinctive, what matters to your new audience, and how to express your value in a way that feels relevant locally.
Origenal Story helps you adapt your brand story, value proposition and commercial narrative to new markets: keeping your identity while making your story resonate with local buyers, partners and audiences.
How we work on it.
Tap into your Origenal Story
Brand & value proposition
Before adapting your story to another market, you need to be clear about what makes you relevant and distinctive.
We identify your brand's strongest elements and translate them into a clear international value proposition.
Best for
Companies preparing to introduce an existing brand or product into a new market.Chameleonise your story
Brand storytelling & international market adaptation
Keep your identity. Your story doesn't need to become something else to work in a new market. It needs to become relevant.
We adapt your narrative to local culture, language, category codes and commercial realities, without losing the distinctive identity that makes your brand yours.
Best for
Brands entering France, Spain or other European markets that need their story to resonate locally.Define your own commercial story
B2B storytelling & sales narrative
Your story needs to work beyond your website.
We turn your value proposition into a commercial narrative that distributors, buyers, partners and industry professionals can understand and use.
Best for
Companies preparing to approach European buyers, distributors, partners or industry events.Your story is alive
Content, visibility & market activation
A story only creates value when it enters the world.
We help translate your new narrative into the touchpoints where your market actually encounters your brand, from trade fairs and industry events to B2B2C communications, PR and international networking.
Best for
Brands ready to turn international positioning into visibility, conversations and commercial opportunities.Projects behind this service.
Rude Health — Packaging Content & Market Adaptation for Spain
Abbot Kinney's — Packaging & Marketing Adaptation for Export Markets
Flores — Presentation Adaptation for a Dutch E-commerce Platform
Passina — International Brand Repositioning Around SIAL Paris
Mycogenius — Mission, Vision, Values & Brand Foundations
Halitta Foods / Hauwa — Brand Positioning for International Growth
Questions we often hear.
Isn't translating our website and brochures enough?
Entering a new country isn't just about translating your website or tweaking a few messages. It is about understanding what makes your brand distinctive, what matters to your new audience, and how to express your value in a way that feels relevant locally.
Will adapting our story change our brand identity?
No. Your story doesn't need to become something else to work in a new market. It needs to become relevant. We adapt your narrative to local culture, language, category codes and commercial realities without losing the identity that makes your brand yours.
What do you actually deliver?
Depending on your needs: a B2B value proposition, an elevator pitch, your company story, product or ingredient narratives, sales arguments, and presentation and trade-fair messaging that distributors, buyers and partners can understand and use.
Do you adapt product claims and messages for European markets?
Yes. We adapt messages and claims to local language, buyer expectations and category codes. When a claim needs regulatory or scientific validation, we work with trusted European specialist partners.
In which languages do you work?
English, Spanish, Portuguese and French.
¡Vamos!
Tell us where you want to grow next. We'll tell you honestly where we can help.
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