Connecting with the right distributor, importer, foodservice operator, retailer, or strategic partner can make the difference between having a product in a market and actually building a business there.
Origenal Story helps you identify the most relevant routes to market, commercial players and target accounts, and turn market intelligence into a practical business-development roadmap.
For companies entering or growing in Europe, attending or exhibiting at a trade fair can be one of the fastest ways to meet the right buyers, test your proposition and create commercial traction, if the key decision-makers are identified and contacted before, during and after the event.
We can help you
- Map the right routes to market
- Understand the channels and commercial models that fit your product, category and objectives.
- Identify the right players
- Distributors, importers, buyers, foodservice operators, retailers, manufacturers and strategic partners.
- Prioritise your targets
- Qualify and segment potential accounts according to relevance, fit and commercial potential.
- Understand who makes the decisions
- Identify relevant decision-makers, influencers and commercial contacts.
- Build the right connections
- Support introductions and relationship-building through our European network.
Around a trade fair
- Choose where to show up
- Identify the trade fairs, conferences and sector events that are critical for your market, products or services and objectives.
- Production is key
- Work accurately on your event proposition, messaging, pitch and meeting materials for the European audience.
- Networking
- Support outreach, introductions, meeting generation, networking and on-site business conversations.
- Turn conversations into next steps
- Structure follow-up, qualify opportunities and help maintain the good contacts after the event.
How we work on it.
Find your route to market
Channel & market access mapping
Before looking for a partner, we need to understand how your product can reach the market.
We analyse the relevant commercial routes and identify the channels that best fit your offer and objectives.
Best for
Companies entering a new European market and deciding which commercial routes to explore.Identify the right players
Distributor, buyer & partner mapping
Knowing the channel is only the beginning. The next step is identifying the companies that could actually move your product forward.
We map relevant distributors, importers, buyers, operators, manufacturers and potential strategic partners.
Best for
Companies looking for the right commercial partners rather than a broad, unqualified contact list.Prioritise your targets
Account & decision-maker intelligence
Not every potential account deserves the same level of attention.
We help you qualify and prioritise target companies and identify the people behind the buying and partnership decisions.
Best for
Teams that need to focus their business-development efforts on the most relevant European accounts.Create the conversation and turn it into momentum
How do we move from an introduction to a commercial opportunity?
The right target is only the beginning. We help structure conversations before and during the event and turn relevant contacts into qualified next steps afterwards.
Because a connection only becomes valuable when it moves somewhere.
Best for
Brands looking to turn event participation into ongoing commercial relationships.Projects behind this service.
Perlite Project — Market Entry Strategy & Sector Targeting
Lévere — Spain Market Access & Distributor Search
Pumpskin — Spanish Market Scouting & Entry Support
Interior Luxury Design Brand — European Market Orientation
Naturamus — International Press Activation at in-cosmetics Global Paris
UEBT — International Press Relations for Sourcing with Respect Paris
Questions we often hear.
How do I find the right distributor or importer in Europe?
Before looking for a partner, we look at how your product can reach the market: retail, foodservice, distributors, importers, manufacturers or direct B2B. Then we map the companies that fit your offer, review their profile and portfolio fit, and prioritise the ones worth your time.
Do you only deliver a list of contacts?
No. A list is only the beginning. We help you qualify and prioritise target accounts, identify the people behind the buying and partnership decisions, and structure the conversations so that relevant contacts become qualified next steps.
Is it worth exhibiting at a trade fair such as SIAL Paris, Anuga or Biofach?
Attending or exhibiting at a trade fair can be one of the fastest ways to meet the right buyers, test your proposition and create commercial traction, as long as the key decision-makers are identified and contacted before, during and after the event. We help you choose where to show up, prepare your proposition and follow up afterwards.
Which trade fairs and events do you work with?
We follow the main food, ingredient, organic and natural cosmetics events in Europe, such as SIAL Paris, Anuga, Alimentaria, Biofach, Natexpo, Fruit Logistica and in-cosmetics Global, as well as sector conferences and summits.
We already work with a distributor in Europe. Can you still help?
Yes. If you are already active in Europe and want to scale, we review your current route to market, identify additional channels and target accounts, and help you prioritise where to grow next.
¡Vamos!
Tell us where you want to grow next. We'll tell you honestly where we can help.
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