Home / Work / Passina
Passina

Passina, International Brand Repositioning Around SIAL Paris

International brand repositioning for Passina, opening new B2B conversations across food, cosmetics and nutraceuticals around SIAL Paris. Broader, more strategic story across categories.

ServiceBrand Positioning
MarketInternational B2B
SectorFood & beverage, Natural ingredients, Cosmetics, Nutraceuticals
Year2024

The challenge

The brand needed to broaden its international positioning beyond its initial product perception and present itself with greater relevance across different sectors and markets.

The solution

Origenal Story helped refine the brand narrative and international positioning to highlight wider opportunities across food, cosmetics and nutraceuticals. The work strengthened the brand's visibility and coherence in an international B2B context, especially around SIAL Paris.

In their words

Thanks to Claudia's vision, Origenal Story helped us reframe our brand, migrating from a product supplier to a full solution provider. Origenal Story's message rejuvenated our image, helped us focus and connected us with important key players -in the ingredients sector-, which enabled us to work beyond our initial category -the juice industry-.

Pablo Hafner, ex CEO, Passina
Passina

What we delivered

  1. Refined brand narrative
  2. Broader international positioning
  3. B2B coherence across categories
  4. SIAL Paris activation

Part of: Make your story travel

Next project · MycogeniusMycogenius, Mission, Vision, Values & Brand Foundations

¡Vamos!

Tell us where you want to grow next. We'll tell you honestly where we can help.

Start a conversation