UEBT — International Press Relations for Sourcing with Respect Paris
International press relations for UEBT's Sourcing with Respect conference in Paris. Targeted media outreach and journalist engagement turned the event into a stronger platform for visibility and meaningful sector conversations.
The challenge
UEBT wanted to increase the visibility and international relevance of its Sourcing with Respect conference in Paris and connect its message with the right professional media and stakeholders in sustainability, ingredients and beauty.
The solution
As international press consultant, Origenal Story developed and activated the press relations strategy through press release support, targeted media outreach, journalist engagement and interview coordination. The project helped turn the event into a stronger platform for visibility, media attention and meaningful conversations with sector players.
In their words
Origenal Story brought structure, international reach and strong media understanding to our event, helping us amplify both visibility and impact.
UEBT, Union for Ethical BioTrade
What we delivered
- Press relations strategy
- Targeted media outreach
- Journalist engagement
- Interview coordination
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