Abbot Kinney's — Packaging & Marketing Adaptation for Export Markets
Packaging and marketing adaptation for Abbot Kinney's to resonate effectively in export contexts while remaining true to brand positioning. Clearer, more relevant communication for international audiences.
The challenge
The brand needed to ensure that its packaging content and marketing communication could resonate more effectively in export contexts, while remaining true to its positioning and understandable in local markets.
The solution
Origenal Story supported the adaptation of packaging language and marketing-oriented content to improve clarity, relevance and local market fit, helping the brand communicate more effectively with international audiences.
In their words
Origenal Story brought a strong understanding of both branding and market adaptation, helping us make our communication more relevant for export markets.
Abbot Kinney's
What we delivered
- Packaging language adapted for export
- Marketing-oriented content adaptation
- Local market fit improvements
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