Eric Boehm — Storytelling for a Nature-Led Premium Craft Brand
Strategic storytelling for Eric Boehm's nettle-fibre craft brand. A narrative around material nobility, nature, craftsmanship and emotional value — connecting with audiences who appreciate noble natural materials.
The challenge
The project needed a stronger narrative to elevate the value of a premium product made from nettle fibre and connect it with an audience that appreciates noble natural materials, craftsmanship and meaning.
The solution
Origenal Story helped shape the strategic storytelling and positioning of the project, building a narrative around material nobility, nature, craftsmanship and emotional value. The work aimed to support a more distinctive and aspirational presentation of the brand and its creations.
In their words
Origenal Story helped us transform the material and the craft behind the project into a story with greater emotional depth, coherence and value.
Eric Boehm
What we delivered
- Strategic narrative
- Material nobility storytelling
- Aspirational positioning
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