Naturamus — International Press Activation at in-cosmetics Global Paris
International press activation for Naturamus at in-cosmetics Global Paris 2024. Press release development, international media outreach and follow-up turned trade fair presence into industry recognition.
The challenge
Naturamus wanted to strengthen its visibility around in-cosmetics Global Paris and position its castor-oil offer more effectively in front of the right international industry audience.
The solution
As international press consultant, Origenal Story supported the project through press release development, international media outreach, follow-up and press coverage activation. The work helped turn trade fair presence into greater visibility, stronger industry relevance and meaningful business conversations with specialised audiences.
In their words
Origenal Story helped us transform our presence at in-cosmetics into real international visibility and stronger sector recognition.
Naturamus
What we delivered
- Press release development
- International media outreach
- Follow-up and coverage
- Specialised audience conversations
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