Plant-Based Seafood — Market Prioritisation in France & Spain
Market prioritisation for a Dutch plant-based seafood brand entering Southern Europe. France identified as the strongest near-term opportunity over Spain, driven by food service maturity.
The challenge
The brand wanted to assess where the strongest opportunities lay in Southern Europe for its plant-based seafood offer, with a focus on the food service channel in France and Spain.
The solution
Origenal Story explored market potential in both countries, assessed segment relevance and identified France as the strongest opportunity at this stage. From there, the work focused on prioritising the most promising cities and identifying food service brands that could be receptive to alternative plant-based fish products.
In their words
Origenal Story helped us see the European opportunity more clearly and structure our next moves around the strongest commercial fit.
Dutch food service brand, (client name on request)
What we delivered
- France vs Spain comparison
- Priority cities for food service
- Receptive food service brand shortlist
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