The challenge
The start-up wanted an operational plan and to fine-tune its mission, vision, and values for national and international clients. Monkeys By The Sea wanted to increase its awareness among the food service sector.
The solution
Origenal Story explored Monkeys By The Sea's business situation in 2025, focusing on the food service segment in Europe. From there, we updated the company's mission, vision, and values, along with the brand pillars. Once the brand content strategy was validated, we defined and implemented the social media plan for Monkeys By The Sea. On the sales side, we approached the French market, where plant-based food is emerging in food service and where our contacts and network are diverse, with support from the Monkeys By The Sea business development manager.
In their words
Claudia is a great door opener thanks to her international business contacts in the food and food service sector & she also provides inspiring marketing, branding and social media insights.
Thijs Wullems, Founder, Monkeys By The Sea

What we delivered
- Mission, vision & values update
- Brand pillars
- Social media plan & implementation
- French food service market approach
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