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Rude Health

Rude Health — Packaging Content & Market Adaptation for Spain

Packaging content and market adaptation of Rude Health products for the Spanish market. Ingredients, claims and brand language adapted with the right balance of clarity, local relevance and brand consistency.

ServiceMarket Adaptation
MarketUK → Spain
SectorFood & beverage, Natural ingredients
Year2023

The challenge

The brand needed to adapt its packaging content and product communication for the Spanish market in a way that felt both locally relevant and commercially effective, while staying aligned with the brand's identity.

The solution

Origenal Story supported the adaptation of packaging content and marketing-oriented messaging from English into Spanish, helping make ingredients, product benefits and brand language clearer and more meaningful for local consumers and buyers.

In their words

Origenal Story helped us adapt our packaging and messaging for Spain with the right balance of clarity, local relevance and brand consistency.

Rude Health

What we delivered

  1. Packaging content adapted EN→ES
  2. Marketing-oriented messaging adaptation
  3. Brand-consistent localisation

Part of: Make your story travel

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